Yirui Fu is currently a postgraduate user experience design student at London college of communication and an alumni in digital media. Yirui Fu is a designer, researcher and developer. Her previous study in Canada builds on a variety of interests and skills in the field of digital media and installation arts, especially human-computer interactive works. With her passion in exploring the possibility and relationship within people, society and technology, she is continuously developing her own design process through her master, where her studies leads her to advanced herself in research, prototyping, ideation and creation through both micro and macro levels of design.