Binru Liu is a UX designer from China. He has a BA in Industrial Design from the University of Liverpool and spent a year working in product design. During his work, he developed a strong interest in the relationship between users and products, and this interest drove him to explore and learn about UX design. He believes that designing a great user experience requires multidisciplinary knowledge and critical thinking. Therefore, he strongly emphasises collaboration in design and comprehensive thinking about issues. His current main interest is in Age-friendly design. Binru believes that every user’s needs are equal and that all people should enjoy the better user experience.