Eda Erdal is an Experience Designer from Izmir, Turkey. She has a bachelor’s degree in visual communication design. After graduating as the highest-ranked honour degree student, she began working on UX for sustainable energy, designing for the first electric motor automobile made in her nation. She became increasingly interested in exploring the human-technology relationship. Inspired her to pursue higher degrees in UX Design. During her MA studies at UAL, she acquired a passion for finding innovative solutions to challenges and using critical thinking skills to make design decisions.