Siyuan Li is a user experience designer and product designer who is passionate about applying design to identify, define, and solve problems creatively. As an advocate of user-centred design, she places great value on close interactions with users. She is interested in physical experiences and enjoys the process of transforming the invisible into the visible. In her work, she often finds unique solutions, while also focusing on execution and ensuring the feasibility of the design.
London's hidden social etiquette
"London's hidden social etiquette" is a multisensory experience that explores the hidden social behaviours of Londoners from the lens of international travellers. Through experiencing daily life in a playful way, foreigners could have better knowledge of a different culture, and explore their relationships with it. The design corresponds to three hidden social etiquettes in London — “Make no eye contact with strangers on the Tube”; “People apologise frequently” and “Never stand on the left side of the escalator”. This project features a pair of glasses, a suit, and a measurement stick along with a humorous video that presents the scenarios using the tools.
"London's hidden social etiquette" is a multisensory experience that explores the hidden social behaviours of Londoners from the lens of international travellers. Through experiencing daily life in a playful way, foreigners could have better knowledge of a different culture, and explore their relationships with it. The design corresponds to three hidden social etiquettes in London — “Make no eye contact with strangers on the Tube”; “People apologise frequently” and “Never stand on the left side of the escalator”. This project features a pair of glasses, a suit, and a measurement stick along with a humorous video that presents the scenarios using the tools.