Sebastian Ervi is a Finnish/French designer and photographer with a keen interest in embodied, sensory and immersive experiences. His recent practice aims to engage, serve or provoke with the use of art direction, participatory practices and future thinking. His devotion for music led him to research about live music experiences for his MA graduation project. Be it through design or photography, his end goal has always been to facilitate emotions.
Performative Journeys: co-creating grassroots live music experiences
'Performative Journeys' is a collaborative project with Alex Newson that aims to ensure the relevance of grassroots live music experiences by facilitating deeper social cohesion between unestablished music artists and local audiences in London, UK.
Grassroots music venues are struggling in the UK, in contrast to the festivalisation, corporatisation and globalisation of live music. These venues are essential to the music ecosystem and contribute largely to local economies. Ensuring a future relevance of grassroots venue experiences is therefore essential.
While social cohesion plays an integral role in the concert experience, new audiences struggle to connect with unestablished artists due to a lack of prior emotional connection and knowledge of the performed music.
This workshop allows to co-design unique concert experiences with these artists through the collective exploration of participatory warm-ups, space dynamics and storytelling practices. By emphasising on the unique sense of intimacy of small venue experiences, we aim to facilitate social cohesion between artists and audiences, and sustain grassroots live music experiences in the music ecosystem.
'Performative Journeys' is a collaborative project with Alex Newson that aims to ensure the relevance of grassroots live music experiences by facilitating deeper social cohesion between unestablished music artists and local audiences in London, UK.
Grassroots music venues are struggling in the UK, in contrast to the festivalisation, corporatisation and globalisation of live music. These venues are essential to the music ecosystem and contribute largely to local economies. Ensuring a future relevance of grassroots venue experiences is therefore essential.
While social cohesion plays an integral role in the concert experience, new audiences struggle to connect with unestablished artists due to a lack of prior emotional connection and knowledge of the performed music.
This workshop allows to co-design unique concert experiences with these artists through the collective exploration of participatory warm-ups, space dynamics and storytelling practices. By emphasising on the unique sense of intimacy of small venue experiences, we aim to facilitate social cohesion between artists and audiences, and sustain grassroots live music experiences in the music ecosystem.