Moxue is a UX/UI designer from Beijing, China. She finished her Bachelor of Arts (Hons) degree in industrial design at Central Saint Martins. Throughout her BA and MA studies she took a placement year in London and did several internships in tangerine design consultancy, studio Doshi Levien, company Bigfoodie and Learnero. Based on her working experience, she followed her interest pursuing a further education of user experience design and had done some practice of this industry. With the design-led thinking approach, she focusses more of the values and emotions delivered during the integrated experiences. Currently, she is interested in cross-disciplinary collaborations and implementing design strategy for users, stakeholders and business.
Culture Facts
The globalization and COVID-19 accelerate the online consumption of films and TV shows, providing a platform for different cultures in media to be appreciated by international audience. Behind the joy of watching, the cultural representations in the media have been highly aestheticized through the filmic technique and leave audience some stereotype of such culture. Interested in how authentic cultural representations of Chinese culture can be delivered to audience through watching films, the outcome “Culture fact” was designed as an extension to provide more cultural information from films and TV shows after your watching experience. With the aim to aware audience the authenticity of the cultural adoption and acknowledge they generated from media, my project explored ways to approach this through research, prototypes, and user feedback workshops. Hoping audience in various cultural background could exchange and share their cultural views alongside enjoying films and TV shows by using this service.
The globalization and COVID-19 accelerate the online consumption of films and TV shows, providing a platform for different cultures in media to be appreciated by international audience. Behind the joy of watching, the cultural representations in the media have been highly aestheticized through the filmic technique and leave audience some stereotype of such culture. Interested in how authentic cultural representations of Chinese culture can be delivered to audience through watching films, the outcome “Culture fact” was designed as an extension to provide more cultural information from films and TV shows after your watching experience. With the aim to aware audience the authenticity of the cultural adoption and acknowledge they generated from media, my project explored ways to approach this through research, prototypes, and user feedback workshops. Hoping audience in various cultural background could exchange and share their cultural views alongside enjoying films and TV shows by using this service.