Moubani is a user experience designer with 5 years of experience of working with multiple companies. Currently based in London, she has worked on various live projects from its inception to completion. Passionate about understanding people and connecting their stories with meaningful experiences, she explores diverse mediums from digital interactions to experiential environments. Leveraging her multidisciplinary background (Sociology, tea tasting, art direction, entrepreneurship, and visual design) she brings multiple lenses into her design orientation. With a multitude of interests and creative pursuits in life, she looks for possibilities to blend her passion for exploration with her deep curiosity for human behaviour. She thrives on learning, exploring, and mastering new skills and is happiest when bringing disparate ideas together in creative ways to create impact.
Olfactory Memory Casting
‘Olfactory Memory Casting’ is a collective memory archive made using a smell toolkit by individuals aged between 25-35years in the UK. Anecdotally, many people experience a flood of memories after a certain smell. Additionally, humans associate ceratin smells to certain relationships based on their collective past experiences. Inspired by the phenomena of Odour Evoked Autobiographical Memories (OEAMs) and George Herbert Mead's theory of the social self , this project explores the association of smell with social identity and memory; and seeks to use smell as a design medium for expression and creation of collective memory archives.
‘Olfactory Memory Casting’ is a collective memory archive made using a smell toolkit by individuals aged between 25-35years in the UK. Anecdotally, many people experience a flood of memories after a certain smell. Additionally, humans associate ceratin smells to certain relationships based on their collective past experiences. Inspired by the phenomena of Odour Evoked Autobiographical Memories (OEAMs) and George Herbert Mead's theory of the social self , this project explores the association of smell with social identity and memory; and seeks to use smell as a design medium for expression and creation of collective memory archives.