Lining Zhang is a UX designer/researcher with a background in product design and interior design. She is currently interested in design strategy and positioning her design process to uncover value and opportunities in order to deliver strategic design solutions. Lining’s work is guided by a strong belief in design as a problem-solving tool, as a way of recognising and forming relationships between ideas and reality, and as a method for improving the connections between people and the products they use. She is fascinated with how a creative outlook plays a vital role in life – a great meal, a hit song, an inspired building, to a business card that’s a conversation – spirits him to tease out, dream up and inspire the pursuit of great ideas.