Damul Yang is a UX designer based in London. She dealt with the issues involved in formalising logical user flow for AI speakers, designing UX evaluation process toolkits for the Korean government, and creating services as a member of the National Design Group. With a degree in visual design, she coped with the project with the view of aesthetics, and the experience of running her own business has combined the design aspect. What she aims for is keeping the balance between design and critical thinking. Always open to tangled problems, let's have a cup of coffee!
Not For Sale
As online streaming platforms such as Amazon Prime Video and Netflix are increasingly demanding the launch and diversity of the contents industry, people feel taking one step closer to globalisation. However, the frequency of content exposure in various countries increases are not based on an understanding of culture, and the present translation system is vulnerable. Furthermore, as Tomlinson said, globalisation cannot be said to be based on an equal understanding between cultures (1999), and the cultural discount rate proves this. Depending on the cultural distance, the discount rate increases, and the discount rate decreases in countries with greater cultural influence.
This study examines the existence of cultural discounts through interviews and explores differences in understanding between cultures due to cultural discounts. Through the localised film Miss Granny (2014), we produced five videos explaining the differences explained culturally differently in each country and five videos that Koreans decipher the Korean culture in the glocalised the Squid Game (2021). By comparing different strategies to reduce the cultural discount rate, it differs from other studies, which is not just a theoretical analysis. A total of 10 people produced participatory videos decoded cultural information for each scene from an individual's point of view.
As online streaming platforms such as Amazon Prime Video and Netflix are increasingly demanding the launch and diversity of the contents industry, people feel taking one step closer to globalisation. However, the frequency of content exposure in various countries increases are not based on an understanding of culture, and the present translation system is vulnerable. Furthermore, as Tomlinson said, globalisation cannot be said to be based on an equal understanding between cultures (1999), and the cultural discount rate proves this. Depending on the cultural distance, the discount rate increases, and the discount rate decreases in countries with greater cultural influence.
This study examines the existence of cultural discounts through interviews and explores differences in understanding between cultures due to cultural discounts. Through the localised film Miss Granny (2014), we produced five videos explaining the differences explained culturally differently in each country and five videos that Koreans decipher the Korean culture in the glocalised the Squid Game (2021). By comparing different strategies to reduce the cultural discount rate, it differs from other studies, which is not just a theoretical analysis. A total of 10 people produced participatory videos decoded cultural information for each scene from an individual's point of view.