MA/UX

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Byron Sin

sinbyron@gmail.com
byronsin.com

Byron has a background in product design. He worked as a Product and User Experiences designer for 4 years in SEEK Asia. He constantly motivated to improve his design skills by challenging the status quo or constantly sharing and trying new design principals to push his skills further. Apart from his work in design, he also passionate into sports and completed to his first ultramarathon 250km, 7days and self-supported footrace in the Gobi Desert in China in 2015.

EAT BETTER

Food production and transportation is the second largest polluter of our planet behind the oil industry. In addition, 7.1 million tonnes of food waste is generated each year by UK households. Is there a way we can progressively reduce this and create a behaviour change in our society? After researching food systems and conducting primary research, we decided to propose a system of shopping for seasonal foods and a way to carbon offset the produce we purchase that has a negative impact on the environment.
Food production and transportation is the second largest polluter of our planet behind the oil industry. In addition, 7.1 million tonnes of food waste is generated each year by UK households. Is there a way we can progressively reduce this and create a behaviour change in our society? After researching food systems and conducting primary research, we decided to propose a system of shopping for seasonal foods and a way to carbon offset the produce we purchase that has a negative impact on the environment.

MA User Experience Design

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