Catherine Achieng is a London-based UX designer with a shared love of code and aesthetics. She builds immersive and beautiful digital products by combining user-centred design with business strategy to amplify a project’s impact, influence, and reach. She actively develops her knowledge of new technologies, methodologies and development platforms to stay up-to-date with current advancements and design trends. When not online, she loves to explore London (or sometimes other cities like NYC), practising yoga, hanging out with friends or trying out new recipes. Creating great products and experiences is her true passion and purpose. It’s what gets her out of bed in the morning and keeps her up late into the night! Whether she’s conducting research on a UX project, shaping a brand, developing a website, or honing my coding skills, you’ll always find her working on some kind of creative endeavour.